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Zapier: our review

Zapier connects more than 9,000 applications without asking anyone to understand the plumbing, and bills each task completed rather than each user connected. It is the default choice for a team that wants to learn nothing in order to use it.

Free version, then paid·from $19.99/month

What we take away from it

What counts in its favor

  • The catalogue passes 9,000 connected applications, well ahead of Make (around 3,500) and Activepieces (700-odd): the odds of finding the business tool you already run are the highest on the market.
  • No step asks you to read a line of code: triggers, filters, formatting and delays are all set by clicking, which cuts the need for a technical profile on the team.
  • Certified SOC 2 Type II and SOC 3, with a public trust centre that publishes audit reports and penetration test results.

What counts against it

  • A task is not simply a run that worked: Zapier counts every step completed successfully, AI and code steps included, and those cost more than a standard step without the dashboard pricing it beforehand.
  • Past the plan, two behaviours are possible depending on a setting: the workflow stops until next month, or it carries on and bills the overage at up to 2.5 times the usual unit rate — worth checking before you forget about it.
  • No self-hosting option: the data processed always passes through Zapier's infrastructure, with no on-premise alternative.

The safest choice for a team with no technical profile and an already wide range of applications; watch it closely as soon as task volume climbs, because the bill climbs with it.

The facts

First paid tier
$19.99/month — Professional 750 tasks, billed annually
Data hosting
Hosting not verified
Data verified on
30 July 2026

What happens to your data

Is your data used to train their models?
Subprocessors
Zapier's trust centre documents the SOC 2 Type II and SOC 3 audit reports as well as penetration tests, without publicly listing the full set of sub-processors on the pages consulted.

Zapier in detail

Zapier links two applications through a "Zap": a trigger on one side, one or more actions on the other, all configured through menus without ever opening a code editor. It's the oldest automation tool of the three compared here, and the one that has built the largest catalogue of integrations over the years.

A catalogue that outstrips all the others

The number of connected applications, more than 9,000 according to the page that lists them, far exceeds Make (around 3,500) and Activepieces (700-odd). In practice, that means a somewhat specialized piece of business software — a real-estate CRM, a sector-specific invoicing tool, a niche legal platform — has a good chance of already being there, with no hand-written API call needed. It's the argument that explains why so many SMBs start with Zapier before considering a more technical alternative.

The task, a billing unit worth understanding

Zapier bills neither the number of users nor the number of active Zaps, but the number of "tasks" completed successfully in the month. A task corresponds to one step carried through: a standard action, a call to an AI model, a code step run without error. Triggers, periodic checks for new data and built-in tools such as filters or delays don't count. The free tier gives 100 tasks a month; the Professional tier starts at $19.99/month billed annually for 750 tasks, an amount that climbs fast, with a standard monthly bill of $29.99.

The most surprising point: an AI step or a code step costs more than a standard task, and the difference doesn't show up until the workflow has run several times. Past the plan, two behaviors exist depending on an account setting — automatic stop until the following month, or continuation billed at up to 2.5 times the unit rate. A safety cap stops everything at three times the plan subscribed, whichever setting is chosen.

Where it falls short

Two reservations deserve raising before committing. First, the total absence of self-hosting: all data processed, even the most sensitive for a firm bound by professional secrecy, passes through Zapier's infrastructure. Second, the cost that climbs fast with volume: heavy use pushes a small organization from the free tier to several dozen, even hundreds of dollars a month, with no clear signal warning before the overage.

Our recommendation

Zapier remains the most reasonable choice for a team with no technical profile and a need for broad integrations. It loses its appeal as soon as task volume grows or data confidentiality becomes a contractual constraint: in either case, a detour through our automation services helps compare the real cost against n8n or Make before signing an annual subscription.

Who it's for, and who it isn't

Suited for

  • Small organisation with nobody dedicated to the technical side, wanting to connect its everyday tools without training
  • Team running a rare or highly specialised application: the odds of finding it in Zapier's catalogue are the highest on the market

Not a fit

  • Firm or practice that must keep its data on infrastructure it controls: Zapier offers no self-hosting
  • Organisation with a high volume of automations: per-task billing climbs fast, and the Team tier already starts at $69/month for 2,000 tasks

Frequently asked questions

Do you need to code to use Zapier?
No, and that is the tool's central argument. Every step — filter, reformat, delay, branch on a condition — is set through dropdown menus, without ever opening a code editor. Of the three it is the one that asks the least technical knowledge to start, which explains a catalogue of integrations wider than Make's or Activepieces'.
What counts as a billed task at Zapier?
A task is one workflow step carried through successfully: a standard action, an AI call, or a code step run without error. Triggers, periodic checks for new data and built-in tools such as filters or delays consume no task. An AI step or a code step, on the other hand, costs more than a standard task, without the interface showing it clearly before the workflow runs.
What happens if a Zap loops or goes past the month's plan?
It depends on an account setting. With pay-per-task switched on, the workflow keeps running and the overage is billed at a higher rate, up to 2.5 times the unit price on a monthly subscription. Without that setting, the automation pauses until the month renews. Either way, a cap stops everything at three times the plan subscribed, whichever setting is chosen.
Does my data leave Zapier's infrastructure?
Yes, always: Zapier offers no self-hosted version, unlike n8n or Activepieces. The infrastructure is certified SOC 2 Type II and SOC 3, with a public trust centre documenting the audits, but any data processed passes through the vendor's servers, with no option to avoid it.
How does it differ from Make or n8n?
Zapier covers the widest catalogue of applications and asks for no technical knowledge. Make offers a richer visual canvas for scenarios with several branches. n8n is the only one of the three that installs on your own servers. The choice turns first on the team's technical level, then on the hosting constraint.

Our sources

Prices and hosting terms change often. We recheck them periodically, but the publisher's page remains the only up-to-date reference.

Is Zapier the right choice for you?

We measure this tool against your real constraints — budget, privacy, your team's skill level — before you sign an annual subscription.