Skip to main content
nexeai

Rows: our review

Rows is an online spreadsheet that replaces Excel or Google Sheets, with a natural-language analysis feature plugged into external AI models. The whole workbook lives with the publisher, not just the cells passed to the AI.

Data in the EUFree version, then paid·from $8/month
Go to Rows's website (opens in a new tab)

What we take away from it

What counts in its favor

  • Data stays hosted within the European Union: the server storing your workbooks is in the EU/EEA, on Google Cloud.
  • More than 50 connectors announced (databases, data warehouses, advertising, social networks): a workbook can update itself without manual export and import.
  • The free plan already covers 5 AI tasks a month with unlimited workbooks, enough to test before paying.

What counts against it

  • The no-training exclusion documented in the privacy policy only covers the 'AI Analyst' feature: nothing says it extends to formula generation or PDF extraction, billed under the same 'AI Tasks' counter.
  • Model calls still leave the European Union regardless: OpenAI (United States) and Groq process the requests, even though the workbook itself stays stored in Europe.
  • The 5 free monthly AI tasks are barely enough to get familiar with the tool, and the paid tier bills per user, unlike a tool billed by usage.

A solid choice if European hosting of the workbooks matters more than a full guarantee on the AI. Skip it if you require that no content ever leaves European territory, even for an analysis.

The facts

First paid tier
$8/month — Plus, per user, billed monthly ($6 billed annually)
Data hosting
Data in the EU · source
Data verified on
30 July 2026
Integrations observed
Google Analytics · Databases (via connectors) · Advertising networks

What happens to your data

Is your data used to train their models?
Subprocessors
The privacy policy states that data shared with the models isn't used for training, but only in the section dedicated to the 'AI Analyst' feature (column headers and a data sample). Nothing indicates that clause covers the other uses billed as 'AI Tasks' (formula generation, PDF extraction). Identified sub-processors: Google Cloud and AWS for hosting, OpenAI and Groq for the models, plus Stripe, Chargebee, Segment, Intercom and Hotjar for billing and tracking.
Retention
Data is deleted 'as soon as the purpose of storage is fulfilled'; logs after 7 days. OpenAI keeps submitted requests for up to 30 days, Groq doesn't keep them after processing.
Data processing agreement
Document published by the publisher

Rows in detail

Rows is an online spreadsheet: you create workbooks in it like in Excel, but the publisher adds an AI layer to query the data without writing a formula, plus connectors that fetch figures straight from the source. The file doesn't live on your machine — it lives at Rows.

What it actually does

A Rows workbook looks like any spreadsheet: rows, columns, classic formulas. The difference shows up when you open the AI Analyst: you ask a question in plain language — "what's the total sales by region this quarter" — and the tool builds the formula or chart for you. More than 50 connectors (advertising, social media, data warehouses, custom databases) also bring external figures straight into a table, refreshed automatically rather than copied by hand.

Why it interests us (or not)

The question that matters for an SME, a firm or a practice is simple: where does the cell content go? Rows advertises its servers as being in the European Union, which sets the tool apart from most American online spreadsheets. But this guarantee only covers storage of the workbook. As soon as an AI feature is used, an excerpt from the sheet goes to OpenAI or Groq, two providers located outside the EU. European hosting protects the workbook at rest, not the data that passes through a question asked to the AI — a nuance worth knowing before offering it to a client bound by professional secrecy. See also our automation and audit and advisory pages to place this trade-off within a broader data policy.

Where it falls short

Three reservations worth raising before committing.

The first concerns the no-training promise. The wording found in the privacy policy only refers to the "AI Analyst" feature; nothing indicates it also covers formula generation or PDF extraction, even though both are billed under the same "AI Tasks" counter. It's impossible to generalise a guarantee that, to the letter, only concerns one feature among several.

The second is volume. The free tier stops at 5 AI tasks a month, which limits testing to a few tries before you have to pay.

The third is per-user billing: opening Rows to a whole team multiplies the bill, unlike a tool billed by execution.

Our recommendation

Rows is convincing for a team that wants an online spreadsheet with workbooks hosted in Europe and ready-made connectors, and that accepts AI calls passing through American providers. If the requirements demand that no data ever leaves European territory, even for a question asked to the AI, you'll need to look elsewhere or turn off these features.

Who it's for, and who it isn't

Suited for

  • An SMB or independent professional who wants an online spreadsheet with data stored in Europe, without setting up infrastructure
  • A team that needs to combine exports from several tools (advertising, CRM, social networks) into a single, automatically updated workbook
  • A user who prefers asking a question in French or English rather than writing a formula

Not a fit

  • An organization bound by a strict zero-transfer-outside-the-EU requirement, including for occasional model calls
  • A team that needs a French-language interface: Rows stays in English
  • Large workbooks with very frequent calculations: the AI-task counter climbs fast past the free tier

Frequently asked questions

Does Rows really replace Excel or Google Sheets?
Yes, it's a full online spreadsheet, not an extension: you create, share and calculate your workbooks directly in Rows. It imports existing Excel files, but the work then happens in its own editor.
Does my spreadsheet data leave my infrastructure?
The workbook itself is stored on servers in the European Union. But as soon as you use an AI feature — asking a question, generating a formula, extracting a PDF — an excerpt travels to OpenAI or Groq, hosted in the United States. Storage is European, the AI compute isn't.
How much does Rows cost for a small team?
The free tier offers unlimited workbooks but only 5 AI tasks a month. The first paid tier, Plus, costs 8 $ per user per month billed monthly, or 6 $ billed yearly, for 200 monthly AI tasks.
What's the difference with Equals or Sourcetable?
Equals mainly targets revenue and GTM teams with a data warehouse managed by the publisher; Sourcetable focuses on conversational analysis. Rows stands out for its number of ready-to-use connectors and its hosting advertised in the European Union.
Do you need to know how to code to use Rows?
Not for everyday use: the AI features generate formulas and reports from a question asked in natural language. Advanced use (API, custom connectors) is more comfortable with a bit of technical background.

Alternatives to Rows

Spreadsheets

Sourcetable

AI-driven spreadsheet for analyzing data and generating formulas and charts in natural language.

Free version, then paid·from $29/month
Official website (opens in a new tab)

Our sources

Prices and hosting terms change often. We recheck them periodically, but the publisher's page remains the only up-to-date reference.

Is Rows the right choice for you?

We measure this tool against your real constraints — budget, privacy, your team's skill level — before you sign an annual subscription.

Book a call